Friday 31 October 2008

Tesco promote Road safety in West Thurrock

THIS year’s Road Safety Be Safe Be Seen campaign was at Tesco in West Thurrock on Wednesday.

The campaign is aimed at the four to 11 age group and their parents, reminding them that as the clocks have gone back and the days are shorter, they must take extra care when they are out and about near roads.

The key messages are that bright or fluorescent clothes show up best by day, especially in dull or misty weather, and reflective material is best at night and shows up in car headlights.

Reflective tape can be put on clothing, school bags and equipment.

The children also learnt that It is against the law to cycle at night without a white front light, a red back light and a red reflector at the back, and parents were being urged to make sure all bikes are properly equipped and working.

The Thurrock Road safety team were at the store to promote the campaign and organised a competition for primary school children with 25 prizes of Child Safety Packs containing reflective and fluorescent safety items.

Councillor Neil Rockliffe, Thurrock’s Cabinet member fro Highways and Transportation, said afterwards: “I’m really pleased the event at Tesco was such a success.

“Well over a hundred primary school children took part in the competition and dozens if not hundreds more young people took advantage of the safety stickers and other safety goodies we were giving away.

“Road safety for cyclists is always a priority, but especially so during the long dark evenings of winter which is coming upon us fast. I would urge everyone who cycles and parents with young children especially, to make sure they are visible when near roads at all times.”

For further information on the Be Safe Be Seen campaign contact Denise Langan, Road Safety Manager on 01375 413386.

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